Lightest [Kickstarter Campaign Rebranding]

*Please note, this is a student design for an actual Kickstarter project. It does not reflect the current or previous marketing campaign for Lightest.* This project revolved around rebranding an existing Kickstarter campaign and how to help create a more successful campaign. I chose Lightest, a levitating lamp because I felt that it was a interesting product that simply lacked a cohesive brand behind it.

Mockup of Kickstarter Campaign Page

A lightup keychain is available at the $5 donation.

A Glow in the dark sticker and decal set is available at the $10 level.

Glow in the dark wall decals

A Glow in the dark t-shirt is available at the $50 level

A free app would be launched after the Kickstarter campaign. The app allows the user to change the color of their Lightest as well as having access to the shop where they can buy accessories

Premium location poster for Lightest; the product is likely to be sold in an upscale shopping mall or museum store

Lightest packaging; this one is for the Glowfish Set

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